Two email fields in your sign-up forms?
Latest posts | Feed | By Mark Brownlow
You've seen those forms where they ask you to type your email address twice. The theory says that requiring this extra input can increase or decrease sign-ups.
Increase them because it helps ensure the address is the correct one, typo-free. So you don't lose subscribers just because their finger slipped and they typed Q instead of @.
Decrease them because the more input you require, the more people abandon the form. (Though you have to wonder if they'd have been worthwhile addresses if their interest in your list was so small as to be destroyed by the prospect of an extra 3 seconds typing.)
So the question is, what's the overall effect when you ask people to type their email address in twice? More or less subscribers?
According to the marketers who contributed to this forum post over at MarketingProfs, the answer is MORE subscribers through a second email field. And they have numbers to back up this claim.
More on list building | Tags: list acquisition, email marketing, sign-up forms
Increase them because it helps ensure the address is the correct one, typo-free. So you don't lose subscribers just because their finger slipped and they typed Q instead of @.
Decrease them because the more input you require, the more people abandon the form. (Though you have to wonder if they'd have been worthwhile addresses if their interest in your list was so small as to be destroyed by the prospect of an extra 3 seconds typing.)
So the question is, what's the overall effect when you ask people to type their email address in twice? More or less subscribers?
According to the marketers who contributed to this forum post over at MarketingProfs, the answer is MORE subscribers through a second email field. And they have numbers to back up this claim.
More on list building | Tags: list acquisition, email marketing, sign-up forms
Permalink | December 21, 2006 |
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