A different kind of spam trap
Latest posts | Feed | By Mark Brownlow
Your list management practices are a big factor in deciding whether your outgoing emails get labelled spam and delivered to the online equivalent of a landfill.
Dark Reading -- an IT security media site -- has an interesting article on the key mistakes that lead to permission email becoming perdition email.
Some of their comments will be familiar (practice list hygiene etc.) but others are probably new to many marketers, coming as they do from an IT and security viewpoint.
For example, do you know what all your company's servers are doing while you sleep? Thought not.
Definitely worth a read through.
More on deliverability | Tags: email marketing, anti-spam, permission email, email list management
Dark Reading -- an IT security media site -- has an interesting article on the key mistakes that lead to permission email becoming perdition email.
Some of their comments will be familiar (practice list hygiene etc.) but others are probably new to many marketers, coming as they do from an IT and security viewpoint.
For example, do you know what all your company's servers are doing while you sleep? Thought not.
Definitely worth a read through.
More on deliverability | Tags: email marketing, anti-spam, permission email, email list management
Permalink | January 31, 2007 |
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