Email disasters and how to deal with them
Latest posts | Feed | By Mark Brownlow
When I was a student, one summer job was stacking cardboard boxes as they came off the machine that made them*.
I remember one glorious day when it was only after 200,000 fruit boxes had winged their merry way across my table that I realized the writing down the side said "banannas." Mistakes...they sure do happen.
And if you ever doubted the ability of even the cream of online marketing to screw up now and then, take a look at Chad White's collection of retailer bloopers collected over 2006.
If you -- like me -- ever find yourself eligible for the Email Hall of Shame, take heart from this article by Karen J. Bannan. She gets useful advice from Morgan Stewart on the right course of action to take once you realize you hit the send button a tad too early.
*I learnt two things from that job. First, carrying a document in your hands while walking briskly around the factory floor lets you avoid work until lunch. Second, never headbutt a sheet of reinforced double wall corrugated board.
Tags: email marketing, email mistakes
I remember one glorious day when it was only after 200,000 fruit boxes had winged their merry way across my table that I realized the writing down the side said "banannas." Mistakes...they sure do happen.
And if you ever doubted the ability of even the cream of online marketing to screw up now and then, take a look at Chad White's collection of retailer bloopers collected over 2006.
If you -- like me -- ever find yourself eligible for the Email Hall of Shame, take heart from this article by Karen J. Bannan. She gets useful advice from Morgan Stewart on the right course of action to take once you realize you hit the send button a tad too early.
*I learnt two things from that job. First, carrying a document in your hands while walking briskly around the factory floor lets you avoid work until lunch. Second, never headbutt a sheet of reinforced double wall corrugated board.
Tags: email marketing, email mistakes
Permalink | January 15, 2007 |
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