Email marketing checklist

Latest posts | Feed | By Mark Brownlow

You've cleared your desks of greetings cards, party debris and that unidentified metal item you never did find a use for. So it's time to roll up your sleeves and give your email marketing a thorough review.

And to help you, Stefan Pollard has described 10 points you need to go over in anticipation of a winning 2007.

These focus on the design and mechanics of the email itself and the system behind it, but also strategic and tactical aspects like message frequency and subscriber management.

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Permalink | January 14, 2007 | 0 comment(s)
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