Email marketing from the bank's perspective
Latest posts | Feed | By Mark Brownlow
Bank Technology News may not be on everyone's reading list, but it has an illuminating article on email marketing as its February cover story.
The article has a lot of insight on the thought processes going on at financial institutions as they mull over the pros and cons of switching more and more of their communication over to email.
Among the many tidbits of info are detailed views on the whole issue of certified email (especially Goodmail's version), including cost and fraud concerns, benefits and practical experiences.
More on email certification | Tags: email marketing, email certification, goodmail, financial marketing
The article has a lot of insight on the thought processes going on at financial institutions as they mull over the pros and cons of switching more and more of their communication over to email.
Among the many tidbits of info are detailed views on the whole issue of certified email (especially Goodmail's version), including cost and fraud concerns, benefits and practical experiences.
More on email certification | Tags: email marketing, email certification, goodmail, financial marketing
Permalink | January 30, 2007 |
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