Investment strategies for email marketing

Latest posts | Feed | By Mark Brownlow

Bill Nussey is a big advocate of more sophisticated and intelligent uses of email as a marketing tool. In this article, he suggests investing more time, energy and/or cash in four particular areas of your program: integration with web analytics, lifecycle automation, internal company support for email, and multi-channel integration.

He explains what he means by each and why these elements are most worthy of your investment.

More on advanced email tactics | Tags: email marketing, multichannel marketing, lifecycle marketing

Permalink | January 29, 2007 | 0 comment(s)
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