ISPs getting nasty about bounce rates
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Derek Harding has some bad news in his latest column.
Apparently, many ISPs are blocking email if the sender causes too many bounces. This was always the case, but now these ISPs are being relatively inflexible about it. No second chances allowed.
According to Harding, this is a big problem if you email infrequently, since natural email address churn means inevitable bounces...which means automatic blocking. Even though you've done nothing more than send emails to an opt-in list.
Damned if you do, damned if you don't. Send too many emails, and recipients may get annoyed. They may even end up reporting you as spam. Send too few and you might trigger a filter because you have too many dead addresses in your list.
None of the solutions I can think of are particularly satisfactory. But I assume anyone sending regular promotions won't get hit by this, as not so many addresses should die between sends.
It's more of an issue where you send out email fairly irregularly, with long breaks between emails.
Whatever, it's certainly a reminder to keep a list clean and remove those hard bounces when they occur.
If anyone has thoughts on this, please do comment.
More on email bounces | Tags: email marketing, list hygiene, bounce management, anti-spam
Apparently, many ISPs are blocking email if the sender causes too many bounces. This was always the case, but now these ISPs are being relatively inflexible about it. No second chances allowed.
According to Harding, this is a big problem if you email infrequently, since natural email address churn means inevitable bounces...which means automatic blocking. Even though you've done nothing more than send emails to an opt-in list.
Damned if you do, damned if you don't. Send too many emails, and recipients may get annoyed. They may even end up reporting you as spam. Send too few and you might trigger a filter because you have too many dead addresses in your list.
None of the solutions I can think of are particularly satisfactory. But I assume anyone sending regular promotions won't get hit by this, as not so many addresses should die between sends.
It's more of an issue where you send out email fairly irregularly, with long breaks between emails.
Whatever, it's certainly a reminder to keep a list clean and remove those hard bounces when they occur.
If anyone has thoughts on this, please do comment.
More on email bounces | Tags: email marketing, list hygiene, bounce management, anti-spam
Permalink | January 26, 2007 |
1 comment(s)
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1 Comments:
This is especially important for those senders out there who use, or worse, rely on rented lists.
By 
Tom O'Leary, on
26 January, 2007
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