It doesn't have to be clever to work
Latest posts | Feed | By Mark Brownlow
Here's a short, sweet little interview with the owner of a small restaurant in New York. In it, she describes how she uses email to send coupons to customers. Nothing dramatic, but this is what it's all about, because...
1. She admits herself, she knows just enough to have an ESP take care of the list management and she fills out a template, uploads a photo and hits send once a month
2. 18% of the recipients redeem the coupons. That amounts to about 10 extra customers a day in the restaurant. And compares with her direct mail response rate of 0.5%.
You can't argue with that.
More B2C case studies | Tags: email marketing, restaurant marketing, online coupons, small business marketing
1. She admits herself, she knows just enough to have an ESP take care of the list management and she fills out a template, uploads a photo and hits send once a month
2. 18% of the recipients redeem the coupons. That amounts to about 10 extra customers a day in the restaurant. And compares with her direct mail response rate of 0.5%.
You can't argue with that.
More B2C case studies | Tags: email marketing, restaurant marketing, online coupons, small business marketing
Permalink | January 23, 2007 |
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