Making the most of less space
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Is the glass half full? Or half empty? Stefan Pollard takes the optimistic view of shrinking display areas and image blocking at the important webmail services (and other places people read email.)
Instead of bemoaning the loss of creative flexibility, he suggests how you might use the growth of preview panes to design and write emails that use a combination of subject line and above-the-fold text to grab and hold the prospective reader.
More on copywriting | Tags: email marketing, email copywriting, image blocking, email design
Instead of bemoaning the loss of creative flexibility, he suggests how you might use the growth of preview panes to design and write emails that use a combination of subject line and above-the-fold text to grab and hold the prospective reader.
More on copywriting | Tags: email marketing, email copywriting, image blocking, email design
[This post brought to you by Campaigner Email Marketing]
Permalink | January 31, 2007 | 0 comment(s) - add yours!
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Permalink | January 31, 2007 | 0 comment(s) - add yours!
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