More on reactivating a dead address
Latest posts | Feed | By Mark Brownlow
Another goodie from Ken Magill, this time picking the brains of Michelle Eichner on what do about inactive email addresses in your list (i.e. those that don't respond to your messages.)
She explains the (negative) consequences of inactive addresses in terms of spam complaints and deliverability. Then suggests how you might set about developing a strategy for engaging those "dead" addresses or consigning them to the delete folder.
More on list hygiene | Tags: email marketing, list hygiene
She explains the (negative) consequences of inactive addresses in terms of spam complaints and deliverability. Then suggests how you might set about developing a strategy for engaging those "dead" addresses or consigning them to the delete folder.
More on list hygiene | Tags: email marketing, list hygiene
Permalink | January 03, 2007 |
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