New email blog definitely worth reading
Latest posts | Feed | By Mark Brownlow
David Baker has started up a blog entitled WhiteNoise. You may recognize his name from the regular email marketing columns at MediaPost.
Very few people working in the email marketing vendor space get through my highly-sensitive value test. But David passes with flying colors. Never self-serving, always illuminating. I'm a big and (now) public admirer of his writing.
While the blog mainly repurposes content you can also get at MediaPost and elsewhere, this content comes with extras attached (such as the bits his editors remove). I'm sure it will be a welcome addition to the email marketing blog world.
The latest post there is a look at how to value the email channel and an email address for your business. There is no easy answer, but David raises a lot of the questions and issues you might want to explore.
More email marketing blogs | Tags: email marketing, david baker
Very few people working in the email marketing vendor space get through my highly-sensitive value test. But David passes with flying colors. Never self-serving, always illuminating. I'm a big and (now) public admirer of his writing.
While the blog mainly repurposes content you can also get at MediaPost and elsewhere, this content comes with extras attached (such as the bits his editors remove). I'm sure it will be a welcome addition to the email marketing blog world.
The latest post there is a look at how to value the email channel and an email address for your business. There is no easy answer, but David raises a lot of the questions and issues you might want to explore.
More email marketing blogs | Tags: email marketing, david baker
Permalink | January 29, 2007 |
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