Optimizing the whole sign-up process
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Super article this morning from Jim Herbold in iMedia Connection.
He goes through the steps involved in persuading someone to sign-up for your email list and then managing that subscription to mutual advantage. Each step is accompanied by screenshots of sites and publications that do this well.
So the theory is backed up by practical examples and you can see how you might improve your own efforts.
Topics covered include attracting attention, improving the sign-up page, welcome messages, avoiding address churn, keeping your list clean and optimizing the unsubscribe process.
Excellent reading.
More on list management | Tags: email marketing, list management, lead generation, list hygiene
He goes through the steps involved in persuading someone to sign-up for your email list and then managing that subscription to mutual advantage. Each step is accompanied by screenshots of sites and publications that do this well.
So the theory is backed up by practical examples and you can see how you might improve your own efforts.
Topics covered include attracting attention, improving the sign-up page, welcome messages, avoiding address churn, keeping your list clean and optimizing the unsubscribe process.
Excellent reading.
More on list management | Tags: email marketing, list management, lead generation, list hygiene
Permalink | January 29, 2007 |
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