Progress and potential in the email marketing world
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On updating the Why do email marketing? article, I discovered a few interesting statistical snippets from a recent survey by Alterian.
According to their press release, 81% of the marketing professionals they spoke to intended to increase email marketing budgets in 2007. So the medium seems to be gaining respect among those with the money.
However, proof that there's still plenty of potential to be exploited in the email marketing pie comes from various numbers suggesting very few fully analyse the results of their campaigns.
A lack of time and the often overwhelming nature of many reports can stand in the way of a proper analysis. But as many other authors have pointed out, there is so much you can learn from these reports that it's well worth our while to bite the bullet and learn how to use them.
More on statistics | Tags: email marketing budgets, email marketing statistics, online marketing metrics
According to their press release, 81% of the marketing professionals they spoke to intended to increase email marketing budgets in 2007. So the medium seems to be gaining respect among those with the money.
However, proof that there's still plenty of potential to be exploited in the email marketing pie comes from various numbers suggesting very few fully analyse the results of their campaigns.
A lack of time and the often overwhelming nature of many reports can stand in the way of a proper analysis. But as many other authors have pointed out, there is so much you can learn from these reports that it's well worth our while to bite the bullet and learn how to use them.
More on statistics | Tags: email marketing budgets, email marketing statistics, online marketing metrics
Permalink | January 12, 2007 |
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