A quick overview of open rates
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If you're looking for a quick introduction to open rates, then Mathew Patterson has a nice overview. The chart of "typical" open rates for different kinds of sender ought to give you a rough and ready appreciation of what to expect from your own efforts.
For those interested in more detail, there's the Email Open Rates Guide, which has a lot of info and references on what you can do to actually improve your numbers.
One important point that tends to get lost in open rate discussions is that you need to keep running to stay in one place. The natural tendency is for them to fall through time.
That comes from increasing use of...
1. Email software that blocks images from displaying in an email (which makes it impossible to measure an open) and...
2. List fatigue, where people tend *on average* to gradually lose interest, the longer they've been on your list.
More on email marketing statistics | Tags: email marketing, email open rates, email marketing metrics, open rates
For those interested in more detail, there's the Email Open Rates Guide, which has a lot of info and references on what you can do to actually improve your numbers.
One important point that tends to get lost in open rate discussions is that you need to keep running to stay in one place. The natural tendency is for them to fall through time.
That comes from increasing use of...
1. Email software that blocks images from displaying in an email (which makes it impossible to measure an open) and...
2. List fatigue, where people tend *on average* to gradually lose interest, the longer they've been on your list.
More on email marketing statistics | Tags: email marketing, email open rates, email marketing metrics, open rates
Permalink | January 22, 2007 |
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