Response differences between email domains

Latest posts | Feed | By Mark Brownlow

As a timely follow-up to yesterday's note about the popularity of different email address domains, David Rosen explores how each of these domains differs in terms of marketing characteristics.

He draws on his experience to describe how subscribers to the various webmail services, broadband services and dial-up services shape up in terms of likely subscription length, responsiveness, and deliverability.

And he draws out a couple of relevant conclusions for your email marketing practices.

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Permalink | January 09, 2007 | 0 comment(s)
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