Send the email again if you messed up, but...
Latest posts | Feed | By Mark Brownlow
eROI's Dylan has a concise post with an important reminder: that you should make it clear to readers why they're getting a second copy of an email, if you're doing a resend to correct a mess-up with the first. And he has a real-world example to illustrate his points.
Guerrilla marketers might argue there's room in a promotional plan for the odd deliberate mistake or two, as long as this doesn't effect the basic message and the email's functionality. Then you have an excuse to send a second email to the list containing the correction and some more promotional copy fine-tuned to account for what you learnt from the results of the first email.
And if you think I'm being cynical, I'm pretty sure it's been done.
More on copywriting | Tags: email marketing, resends
Guerrilla marketers might argue there's room in a promotional plan for the odd deliberate mistake or two, as long as this doesn't effect the basic message and the email's functionality. Then you have an excuse to send a second email to the list containing the correction and some more promotional copy fine-tuned to account for what you learnt from the results of the first email.
And if you think I'm being cynical, I'm pretty sure it's been done.
More on copywriting | Tags: email marketing, resends
Permalink | January 08, 2007 |
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