So how do you create creativity?
Latest posts | Feed | By Mark Brownlow
Great emails need words, images, offers, and a context and strategy that touch the recipient in a way that generates a positive response. But how do you pick the right words? Develop the right strategy? Where does the inspiration come from?
These questions have bugged me for a while. Not least because I have no idea how, for example, I write. "The words just come out" doesn't offer much in terms of a technique to apply later, when inspiration is lacking.
But there are ways to build a framework in which creativity and innovation can flourish. In this article, David Baker reveals how he stimulates creativity within an email marketing program by hosting "creative workshops."
He describes the different sessions involved in each workshop and the rules that apply to participants. Worth trying, perhaps, if you or your team are getting stuck in a well-worn rut.
More on copywriting, strategy and tactics | Tags: email marketing, copywriting
These questions have bugged me for a while. Not least because I have no idea how, for example, I write. "The words just come out" doesn't offer much in terms of a technique to apply later, when inspiration is lacking.
But there are ways to build a framework in which creativity and innovation can flourish. In this article, David Baker reveals how he stimulates creativity within an email marketing program by hosting "creative workshops."
He describes the different sessions involved in each workshop and the rules that apply to participants. Worth trying, perhaps, if you or your team are getting stuck in a well-worn rut.
More on copywriting, strategy and tactics | Tags: email marketing, copywriting
Permalink | January 10, 2007 |
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