Subscription form insights
Latest posts | Feed | By Mark Brownlow
For the last few days, I've been tracking where people subscribed to my newsletter. The early results are surprising to say the least.
I assumed people were reluctant to submit their email address without seeing more detailed info about what they're getting. But I was wrong (not for the first time!)
So far, only a fifth of new sign-ups originate from the detailed newsletter sign-up page.
Just under 80% of people are signing up from some other page, based -- presumebly -- on the information given in the sign-up form (which you can see at the top right of this page.)
What conclusions do I draw?
1. Sign-up forms scattered throughout the site do work. Don't leave them out on the assumption that nobody would ever use them.
2. Given that likely potential, pay closer attention to the design and wording of that form (See these tips)
3. The willingness to use an isolated sign-up form is no doubt connected to your ability to demonstrate trust, expertise, value etc. through your website. The subscription form's success depends in part on what your website communicates about you and the emails you're likely to send.
More testing is required...watch this space!
More on list growth | Tags: email marketing, building an email list, subscription form design
I assumed people were reluctant to submit their email address without seeing more detailed info about what they're getting. But I was wrong (not for the first time!)
So far, only a fifth of new sign-ups originate from the detailed newsletter sign-up page.
Just under 80% of people are signing up from some other page, based -- presumebly -- on the information given in the sign-up form (which you can see at the top right of this page.)
What conclusions do I draw?
1. Sign-up forms scattered throughout the site do work. Don't leave them out on the assumption that nobody would ever use them.
2. Given that likely potential, pay closer attention to the design and wording of that form (See these tips)
3. The willingness to use an isolated sign-up form is no doubt connected to your ability to demonstrate trust, expertise, value etc. through your website. The subscription form's success depends in part on what your website communicates about you and the emails you're likely to send.
More testing is required...watch this space!
More on list growth | Tags: email marketing, building an email list, subscription form design
Permalink | January 24, 2007 |
0 comment(s)
Get posts like this: as an RSS feed | biweekly email | via Twitter
Get posts like this: as an RSS feed | biweekly email | via Twitter
0 Comments:
Comments closed for this post
