Tips on loyalty programs
Latest posts | Feed | By Mark Brownlow
Karen J. Bannan gets Jamie Schissler to pass on a few tips on loyalty programs in B2B email marketing.
Essentially, he advises getting your best customers onto a "loyalty" email list in addition to your standard email marketing list. That loyalty list is rich in informational value, with less attention paid to short-term sales or marketing goals.
Plenty of fine advice in the article, but I think this is more or less an approach that just parallels the very basic concept of an email newsletter (as opposed to promotional emails.) See here for the distinction and here for a free report on building long-term influence and impact with e-newsletters.
More on email marketing strategy | Tags: B2b loyalty programs, b2b email marketing, email newsletters
Essentially, he advises getting your best customers onto a "loyalty" email list in addition to your standard email marketing list. That loyalty list is rich in informational value, with less attention paid to short-term sales or marketing goals.
Plenty of fine advice in the article, but I think this is more or less an approach that just parallels the very basic concept of an email newsletter (as opposed to promotional emails.) See here for the distinction and here for a free report on building long-term influence and impact with e-newsletters.
More on email marketing strategy | Tags: B2b loyalty programs, b2b email marketing, email newsletters
Permalink | January 26, 2007 |
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