What fonts say about your email
Latest posts | Feed | By Mark Brownlow on January 30, 2007
Kudos to the MailChimp blog for pointing me to this report on how your choice of text font impacts how people perceive the emails.
And even more interesting is a reference buried within that article sending you to another report by the same authors.
That second report lists the perceived characteristics of online typefaces and reveals which fonts are deemed most appropriate for different online settings: everything from email to instant messaging to websites to eTextbooks.
The key message for me is one you might have heard before. This kind of analysis lets you eliminate those fonts which definitely won't work. But use your own tests and intuition to gauge which of the remainder will work best for your audience and objectives.
So what do you trust more?
A blog post written like this?
Or one written like this?
Or like this?
More on email design | Tags: email marketing, usability, fonts, typefaces, online copywriting
And even more interesting is a reference buried within that article sending you to another report by the same authors.
That second report lists the perceived characteristics of online typefaces and reveals which fonts are deemed most appropriate for different online settings: everything from email to instant messaging to websites to eTextbooks.
The key message for me is one you might have heard before. This kind of analysis lets you eliminate those fonts which definitely won't work. But use your own tests and intuition to gauge which of the remainder will work best for your audience and objectives.
So what do you trust more?
A blog post written like this?
Or one written like this?
Or like this?
More on email design | Tags: email marketing, usability, fonts, typefaces, online copywriting
[This post brought to you by Campaigner Email Marketing]
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