What marketing tests bring the best ROI?
Latest posts | Feed | By Mark Brownlow
Landing page copy? The offer? The subject line? The color of the footer? The phase of the moon when you send?
What element of your email marketing brings you the best return if you test it? (Hint: it's not the moon phase.) MarketingSherpa has the answer, as provided by a survey of 3500+ marketers.
The company is slowly releasing the odd free snippet of info from their benchmark study on email marketing metrics. So if you didn't buy the guide, and missed the recent webinar, keep a close look on their site for more freebie information.
More on testing | Tags: email marketing, roi of testing
What element of your email marketing brings you the best return if you test it? (Hint: it's not the moon phase.) MarketingSherpa has the answer, as provided by a survey of 3500+ marketers.
The company is slowly releasing the odd free snippet of info from their benchmark study on email marketing metrics. So if you didn't buy the guide, and missed the recent webinar, keep a close look on their site for more freebie information.
More on testing | Tags: email marketing, roi of testing
Permalink | January 09, 2007 |
0 comment(s)
Get posts like this: as an RSS feed | biweekly email | via Twitter
Get posts like this: as an RSS feed | biweekly email | via Twitter
0 Comments:
Comments closed for this post
