Whitelisting service for German email addresses
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I was alerted to an interesting whitelisting model thanks to Nico Zorn's E-mail Marketing Blog.
In Germany, there is a Certified Senders Alliance set up by a cooperation between the Association of German Internet Enterprises and the local DMA. It brings together emailers and some of Germany's top ISPs to produce a "centrally-managed whitelist" for permission-based email marketers.
Emailers pay a fee to participate and commit themselves to appropriate standards in terms of permission practices etc.
Full details are here (in English). Makes interesting reading both for those who might be sending to a lot of German email addresses and for those who might consider it a model for other countries.
The initiative is slightly unusual because it's managed by an interest group largely dominated by ISPs. So we have an ISP-initiated collaboration between marketers and infrastructure providers to help delivery of permission-based marketing emails. Very nice!
*NB: post is in German.
More on email deliverability | Tags: email marketing in Germany, whitelisting, email deliverability
In Germany, there is a Certified Senders Alliance set up by a cooperation between the Association of German Internet Enterprises and the local DMA. It brings together emailers and some of Germany's top ISPs to produce a "centrally-managed whitelist" for permission-based email marketers.
Emailers pay a fee to participate and commit themselves to appropriate standards in terms of permission practices etc.
Full details are here (in English). Makes interesting reading both for those who might be sending to a lot of German email addresses and for those who might consider it a model for other countries.
The initiative is slightly unusual because it's managed by an interest group largely dominated by ISPs. So we have an ISP-initiated collaboration between marketers and infrastructure providers to help delivery of permission-based marketing emails. Very nice!
*NB: post is in German.
More on email deliverability | Tags: email marketing in Germany, whitelisting, email deliverability
Permalink | January 03, 2007 |
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