An alternative view on subject lines
Latest posts | Feed | By Mark Brownlow
I have several hundred newsletters, alerts and blog postings to dig through, but anything on subject lines is always likely to tweak my attention.
In this recent post, Gary Bourgeault suggests looking at the subject line of your emails from another perspective.
We always tend to focus on the subject line as an attention grabber or catalyst that persuades the recipient to actually look at the email's content.
Gary asks whether we might instead consider writing subject lines that help the recipient "work" with that email. Read his post to see what he means.
More on email subject lines | Tags: email marketing, subject lines, email headers
In this recent post, Gary Bourgeault suggests looking at the subject line of your emails from another perspective.
We always tend to focus on the subject line as an attention grabber or catalyst that persuades the recipient to actually look at the email's content.
Gary asks whether we might instead consider writing subject lines that help the recipient "work" with that email. Read his post to see what he means.
More on email subject lines | Tags: email marketing, subject lines, email headers
Permalink | February 21, 2007 |
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