Are you building your list offline?
Latest posts | Feed | By Mark Brownlow
The last 20 days were spent on a travel writing assignment in Japan and New Zealand. As an inevitable consequence of the work and breakneck schedule, I became a paying customer of dozens of hotels, restaurants, stores and tourist attractions.
Now guess how many of these made any attempt to get my email address.
The answer is "less than one."
Are you using all your customer touch points to garner email addresses and persuade people of the value of signing up to your list?
Just as a "for example," Silverpop's latest newsletter contains some brief suggestions on using search marketing, tradeshows and direct mail to do just that.
More on growing an email list | Tags: email marketing, building an email list, multichannel marketing
Now guess how many of these made any attempt to get my email address.
The answer is "less than one."
Are you using all your customer touch points to garner email addresses and persuade people of the value of signing up to your list?
Just as a "for example," Silverpop's latest newsletter contains some brief suggestions on using search marketing, tradeshows and direct mail to do just that.
More on growing an email list | Tags: email marketing, building an email list, multichannel marketing
Permalink | February 21, 2007 |
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