Email landing page advice
Latest posts | Feed | By Mark Brownlow
When it comes to testing different email approaches, it turns out that the best way to improve your results is nothing to do with the email itself. Instead, tweak the page people jump to when they follow a link in that email.
Anne Holland has some typically pragmatic and valuable advice on how to test different landing page designs in the context of email marketing.
More importantly, she has a few suggestions on how to get that landing page to work more effectively, through intelligent use of headlines and the removal of distracting clutter.
More on landing pages | Tags: email marketing, landing pages, landing page optimization, email tests
Anne Holland has some typically pragmatic and valuable advice on how to test different landing page designs in the context of email marketing.
More importantly, she has a few suggestions on how to get that landing page to work more effectively, through intelligent use of headlines and the removal of distracting clutter.
More on landing pages | Tags: email marketing, landing pages, landing page optimization, email tests
Permalink | February 21, 2007 |
0 comment(s)
Get posts like this: as an RSS feed | biweekly email | via Twitter
Get posts like this: as an RSS feed | biweekly email | via Twitter
0 Comments:
Comments closed for this post
