Email newsletter scorecard
Latest posts | Feed | By Mark Brownlow on February 28, 2007
Wow. Free access to this article ends mid-March so take a look now. Jeanne Jennings has put together a super point-by-point checklist covering email newsletter design, content, copywriting, effectiveness and delivery.
She's split the list into ten sections, each with four points against which you can grade your efforts.
Not only a good way to "score" your newsletter, but an indirect pointer to best practices...particularly in terms of layout and content. And to illustrate the whole thing, she has a scorecard-based review of the Cook's Illustrated / America's Test Kitchen e-Notes e-newsletter here.
How does your newsletter rate?
More on newsletter publishing | Tags: email marketing, email newsletters, email design, copywriting for emails
She's split the list into ten sections, each with four points against which you can grade your efforts.
Not only a good way to "score" your newsletter, but an indirect pointer to best practices...particularly in terms of layout and content. And to illustrate the whole thing, she has a scorecard-based review of the Cook's Illustrated / America's Test Kitchen e-Notes e-newsletter here.
How does your newsletter rate?
More on newsletter publishing | Tags: email marketing, email newsletters, email design, copywriting for emails
[This post brought to you by Campaigner Email Marketing]
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