Keeping it clean
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The concept of list hygiene covers more than just removing defunct addresses from your email database.
Spencer Kollas outlines several areas you need to tackle if you want to have a pristine email list that passes muster at the email delivery parade.
As well as the basic idea of removing dead addresses, he covers the issues of list scrubbing, distribution accounts, spam trap addresses, and inactive addresses.
You'll need to investigate further to understand all the issues concerned, but Spencer's list is a good starting place for setting up state-of-the-science list hygiene practices.
More on list hygiene | Tags: email marketing, list hygiene, bounce management, email deliverability
Spencer Kollas outlines several areas you need to tackle if you want to have a pristine email list that passes muster at the email delivery parade.
As well as the basic idea of removing dead addresses, he covers the issues of list scrubbing, distribution accounts, spam trap addresses, and inactive addresses.
You'll need to investigate further to understand all the issues concerned, but Spencer's list is a good starting place for setting up state-of-the-science list hygiene practices.
More on list hygiene | Tags: email marketing, list hygiene, bounce management, email deliverability
Permalink | February 27, 2007 |
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