New Zealand gets anti-spam law
Latest posts | Feed | By Mark Brownlow on February 28, 2007
Among the key elements:
1. Opt-in required for commercial marketing messages
2. The sender must be identified accurately
3. Recipient's must get a working unsubscribe mechanism in each email
Inevitably it will have little direct impact on spam levels in NZ, since very little originates from within the country itself. But the aim is to set some regulatory standards for businesses and give New Zealand a legislative basis for participation in cross-border anti-spam cooperative measures.
And frankly, all anti-spam legislation requiring opt-in sends a positive message about email marketing best practices.
More on anti-spam laws | Tags: email marketing in New Zealand, anti-spam, anti-spam law, New Zealand
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2 Comments:
I have had the same 10 questions asked by our New Zealand based clients around the new Anti-SPAM law but the most interesting concerns the requirement to have an unsubscribe link in all emails with promotional content. Thats fair enough you say - but what about the 1-to-1 emails that a staff member composed in their email application intended to only one person. That would mean that the business would have to make sure each client facing staff member would have to have an unsubscribe statement within all their emails. Imagine the manual process required to alert all staff members that a person does not want to be contacted anymore because they replied to a staff members individual email asking to be unsubscribed. Unsubscribed from what??
By 
Marc, on
03 March, 2007
Good point Marc. One of the lessons of the US experience was that there are a lot of grey areas that need clarification from the authorities. Hopefully the NZ authorities will help out there.
It also shows how one of the downsides to all this anti-spam legislation is that it does place a burden on those businesses that play by the rules and seek to be compliant. While most of the spammers simply continue to ignore the law...
By , on
05 March, 2007
