Transactional email is the new black
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The interest in making more marketing use of transactional emails continues unabated. This article in Multichannel Merchant offers up a brief outline of some of the key elements that need to feature in any relevant system.
And over at ClickZ, Derek Harding addresses a critical but oft-forgotten issue, namely that the kind of technical attention you pay to your marketing emails (especially deliverability) is rarely given to the transactional emails.
He presents a few ideas on how to solve the organisational issues that hamper safe delivery of order confirmations and similar.
More on transactional emails | Tags: email marketing, transactional emails, email deliverability
And over at ClickZ, Derek Harding addresses a critical but oft-forgotten issue, namely that the kind of technical attention you pay to your marketing emails (especially deliverability) is rarely given to the transactional emails.
He presents a few ideas on how to solve the organisational issues that hamper safe delivery of order confirmations and similar.
More on transactional emails | Tags: email marketing, transactional emails, email deliverability
Permalink | February 22, 2007 |
2 comment(s)
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2 Comments:
I see most clients and vendors stuggling with Transactional email is the intial integration of shopping cart and ESP. Have you seen any good general resources on this?
By 
Alex Williams, eROI, on
28 February, 2007
Hi Alex, nice to hear from eROI who have some of my favorite blogs.
No, I've not picked up any good info on integration. Like a lot of stuff, everyone agrees the idea is great, but implementing it is another issue.
By , on
28 February, 2007
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