Unifying global email efforts
Latest posts | Feed | By Mark Brownlow
A case study for any multinationals out there. MarketingSherpa discover how Texas Instruments set about consolidating disparate customer databases to allow centralized, controlled and clever email marketing.
If nothing else, it's a great eye opener into some of the complex issues involved in marketing via email in different countries, languages and even alphabets. Not to mention the internal problems associated with prising customer lists out of the hands of local offices.
More case studies | Tags: email marketing, Texas Instruments, localisation
If nothing else, it's a great eye opener into some of the complex issues involved in marketing via email in different countries, languages and even alphabets. Not to mention the internal problems associated with prising customer lists out of the hands of local offices.
More case studies | Tags: email marketing, Texas Instruments, localisation
Permalink | February 23, 2007 |
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