Advice on picking an ESP
Latest posts | Feed | By Mark Brownlow
Those in the corporate world will appreciate these words of advice from Christopher Marriott.
He draws on his experience to point out four typical mistakes made when marketing folk set out to find a new email marketing service: using a standard RFP, going through procurement, placing too much emphasis on a test send and looking for bundled services.
He explains the problems associated with each, and then outlines a further four things you should do to help ensure you get the best fit for your needs.
This is not about the technical requirements you might have, but advice on how to ensure compatibility between you and your email marketing vendor.
More on choosing a service | Tags: email marketing, email service providers, choosing an ESP, email marketing service
He draws on his experience to point out four typical mistakes made when marketing folk set out to find a new email marketing service: using a standard RFP, going through procurement, placing too much emphasis on a test send and looking for bundled services.
He explains the problems associated with each, and then outlines a further four things you should do to help ensure you get the best fit for your needs.
This is not about the technical requirements you might have, but advice on how to ensure compatibility between you and your email marketing vendor.
More on choosing a service | Tags: email marketing, email service providers, choosing an ESP, email marketing service
Permalink | March 12, 2007 |
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