Another excellent email makeover
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Email design medic Mark Wyner casts a careful and clinical eye over another patient in his latest email makeover.
This time he diagnoses the problems, proposes solutions and presents the before and after screenshots for a B2B email originally consisting entirely of a single image.
Mark suggests adding quite a long bit of text to the start of the email reminding recipients that they signed up and can unsubscribe anytime.
Has anyone done any tests to see how that changes response?
I can see how it might help recognition and thus open rates / clicks. I can also see how it might depress opens and clicks by taking up valuable preview pane space. And might sound a little bit "The lady doth protest too much" to some.
Anybody got any evidence to support either supposition?
More case studies | Tags: email marketing, permission reminders
This time he diagnoses the problems, proposes solutions and presents the before and after screenshots for a B2B email originally consisting entirely of a single image.
Mark suggests adding quite a long bit of text to the start of the email reminding recipients that they signed up and can unsubscribe anytime.
Has anyone done any tests to see how that changes response?
I can see how it might help recognition and thus open rates / clicks. I can also see how it might depress opens and clicks by taking up valuable preview pane space. And might sound a little bit "The lady doth protest too much" to some.
Anybody got any evidence to support either supposition?
More case studies | Tags: email marketing, permission reminders
Permalink | March 27, 2007 |
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