Big minds meet to talk trust
Latest posts | Feed | By Mark Brownlow
Not sure many people are into this stuff enough to justify attendance (but if you are, go)...the 2007 summit of the Authentication and Online Trust Alliance takes place April 18th to 19th in Boston, USA.
A lot of email marketing stuff is on the agenda, covering such things as authentication (surprise!), dealing with blocked images, delivery best practices etc.
What makes the event unusual is the coming together of minds from all sides of the email table. As well as the usual email marketing suspects, the FTC are there, as is Spamhaus's CIO, the anti-spam folk at AOL and Microsoft, the DMA, IAB and others.
Watch the marketing news for useful insight coming out of the sessions.
More on authentication | Tags: email marketing, email authentication, authentication adn online trust summit
A lot of email marketing stuff is on the agenda, covering such things as authentication (surprise!), dealing with blocked images, delivery best practices etc.
What makes the event unusual is the coming together of minds from all sides of the email table. As well as the usual email marketing suspects, the FTC are there, as is Spamhaus's CIO, the anti-spam folk at AOL and Microsoft, the DMA, IAB and others.
Watch the marketing news for useful insight coming out of the sessions.
More on authentication | Tags: email marketing, email authentication, authentication adn online trust summit
Permalink | March 23, 2007 |
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