Blocked images and preview panes
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For those who haven't seen the many articles and alerts already written on the subject, here's another overview of the design implications of preview panes and image blocking.
In short, modern email design must account for popular email software packages and webmail services turning pretty graphics into empty spaces featuring nice red Xs.
These same email clients and services may also display the whole mail in a shallow (or narrow) preview window that gives you limited time and space to capture the reader's attention.
The article by Lena Waters has more detail, together with illustrative screenshots.
More on email design | Tags: email marketing, email design, image blocking, preview panes
In short, modern email design must account for popular email software packages and webmail services turning pretty graphics into empty spaces featuring nice red Xs.
These same email clients and services may also display the whole mail in a shallow (or narrow) preview window that gives you limited time and space to capture the reader's attention.
The article by Lena Waters has more detail, together with illustrative screenshots.
More on email design | Tags: email marketing, email design, image blocking, preview panes
Permalink | March 27, 2007 |
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