Building out your strategy
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In Part 2 of her series on email marketing strategy (see Part 1), Jeanne Jennings offers some practical tips on how to set about evaluating the competition and defining your target audience.
A thorough competitive analysis is one part of planning that often gets left off the "to do" list.
You need compelling reasons if you want to do exactly what everyone else is already doing but you expect people to read your version...especially in the field of informational newsletters.
More on strategy | Tags: email marketing, competitive analysis, email marketing strategy
A thorough competitive analysis is one part of planning that often gets left off the "to do" list.
You need compelling reasons if you want to do exactly what everyone else is already doing but you expect people to read your version...especially in the field of informational newsletters.
More on strategy | Tags: email marketing, competitive analysis, email marketing strategy
Permalink | March 27, 2007 |
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