Discover what you missed...
Latest posts | Feed | By Mark Brownlow
...if like me you weren't at the MarketingSherpa Email Summit last week. The company has their own round up, which highlights the main insights that came out of the event.
Flavors of the moment appear to be...
...making better use of transactional emails and administrative list messages.
...smarter segmentation, meaning more innovation in terms of how you split up your list into smaller target groups.
There's also talk around staffing and other organisational issues, localisation, use of images and the importance of frequency considerations.
More on transactional emails and segmentation | Tags: MarketingSherpa email summit, email marketing
Flavors of the moment appear to be...
...making better use of transactional emails and administrative list messages.
...smarter segmentation, meaning more innovation in terms of how you split up your list into smaller target groups.
There's also talk around staffing and other organisational issues, localisation, use of images and the importance of frequency considerations.
More on transactional emails and segmentation | Tags: MarketingSherpa email summit, email marketing
Permalink | March 12, 2007 |
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