Does putting your brand name in the subject line make sense?
Latest posts | Feed | By Mark Brownlow on March 14, 2007
Some people say sender recognition can boost open rates, and point to survey data that seems to support the value of putting your brand name in your subject line.
Others argue that the "from" header takes care of recognition and you shouldn't waste valuable subject line real estate by repeating your brand name.
I tend to place my delicate posterior on the nearest fence, and suggest that this is something you need to test before jumping to any conclusions.
Another contribution to this topic comes from Chad White at RetailEmail.Blogspot. He looked at what the top retailers are doing with their subject lines and discovered some interesting approaches.
While most are not using their own brand name directly, they might repeat another recognisable name (such as the newsletter name or the brand name of a product they're pushing).
Get Chad's insights here.
More on email subject lines | Tags: email marketing, subject lines, branding
Others argue that the "from" header takes care of recognition and you shouldn't waste valuable subject line real estate by repeating your brand name.
I tend to place my delicate posterior on the nearest fence, and suggest that this is something you need to test before jumping to any conclusions.
Another contribution to this topic comes from Chad White at RetailEmail.Blogspot. He looked at what the top retailers are doing with their subject lines and discovered some interesting approaches.
While most are not using their own brand name directly, they might repeat another recognisable name (such as the newsletter name or the brand name of a product they're pushing).
Get Chad's insights here.
More on email subject lines | Tags: email marketing, subject lines, branding
[This post brought to you by Campaigner Email Marketing]
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