Don't ignore the text version
Latest posts | Feed | By Mark Brownlow
You might think HTML email is all that matters today. Faster connections and higher expectations mean ugly text-only emails have fallen out of favor with many.
That may be so...but the folks at AWeber invite you to rethink the value of the plain text version that accompanies your delightful full-color marketing email.
Justin Premick argues that a proper text alternative is still a must-have. Not just for keeping your anti-HTML readership happy, but because it has a direct impact on whether your HTML email gets delivered in the first place.
My tip: many service providers have a handy button which produces a text-only version of the HTML email you uploaded to their delivery system. Don't rely on this alone. The results can be pretty ugly. Check whether you need to upload your own text-only version, with a nicer layout and formatting than the automatic version has.
More on email format | Tags: email marketing, text email, html email, deliverability, email design
That may be so...but the folks at AWeber invite you to rethink the value of the plain text version that accompanies your delightful full-color marketing email.
Justin Premick argues that a proper text alternative is still a must-have. Not just for keeping your anti-HTML readership happy, but because it has a direct impact on whether your HTML email gets delivered in the first place.
My tip: many service providers have a handy button which produces a text-only version of the HTML email you uploaded to their delivery system. Don't rely on this alone. The results can be pretty ugly. Check whether you need to upload your own text-only version, with a nicer layout and formatting than the automatic version has.
More on email format | Tags: email marketing, text email, html email, deliverability, email design
Permalink | March 05, 2007 |
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