Ecommerce benchmarks for 2007
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Just a quick note that the 2007 Ecommerce Benchmark Guide is now up for sale over at the Sherpa store. A brief review of the contents suggests it's a humdinger in terms of providing data you can use to guide and modify your marketing and conversion efforts.
About 38 of the 223 charts and tables refer specifically to email, covering such things as email merchandising tactics and how retailers use opt-in forms etc.
Noteworthy is a special section on service and transactional emails, and how you can blend those with marketing messages. Since I'm not buying the report (this isn't an e-commerce site), I'm hoping we see some insights from that in an article or two later down the road.
More on email marketing statistics | Tags: email marketing, ecommerce, marketingsherpa, ecommerce benchmark guide
About 38 of the 223 charts and tables refer specifically to email, covering such things as email merchandising tactics and how retailers use opt-in forms etc.
Noteworthy is a special section on service and transactional emails, and how you can blend those with marketing messages. Since I'm not buying the report (this isn't an e-commerce site), I'm hoping we see some insights from that in an article or two later down the road.
More on email marketing statistics | Tags: email marketing, ecommerce, marketingsherpa, ecommerce benchmark guide
Permalink | March 20, 2007 |
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