Email marketing is...isn't...
Latest posts | Feed | By Mark Brownlow on March 19, 2007
Doing some research, I googled "Email marketing is..." and discovered that it's...
> "dead"
> "unlikely to survive"
> "breathing its last"
But also...
> "not dead"
> "growing modestly"
> "quickly expanding"
> "growing big time"
Email marketing is "spam" and also "not spam."
It is "exactly the same as direct mail" but "not direct mail online."
It's a "form of advertising" but "not advertising."
Email marketing is "not any different than other types of marketing" yet also "a...unique communication channel."
It's "not an automatic metaphor for marketing on the cheap" although it is "inexpensive."
Finally, don't worry, it's "not difficult" even if it's "not so easy and simple."
I guess email marketing is what you make of it.
More humor | Tags: email marketing
> "dead"
> "unlikely to survive"
> "breathing its last"
But also...
> "not dead"
> "growing modestly"
> "quickly expanding"
> "growing big time"
Email marketing is "spam" and also "not spam."
It is "exactly the same as direct mail" but "not direct mail online."
It's a "form of advertising" but "not advertising."
Email marketing is "not any different than other types of marketing" yet also "a...unique communication channel."
It's "not an automatic metaphor for marketing on the cheap" although it is "inexpensive."
Finally, don't worry, it's "not difficult" even if it's "not so easy and simple."
I guess email marketing is what you make of it.
More humor | Tags: email marketing
[This post brought to you by Campaigner Email Marketing]
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