Email marketing, the NHL and fish

Jeanne Jennings is one of the better-known figures in the email marketing world, working as an author, speaker and consultant.

She kindly found time to chat with me about some of the relevant issues facing email marketers, such as list quality, campaign stagnation, the value of transactional emails and the role of benchmarks.

She also revealed what we can learn from the NHL and shared some insights gained from a visit to a Seattle fishmarket.

Read Jeanne's words of wisdom here.

More interviews | Tags: email marketing, transactional emails, email marketing benchmarks, Jeanne Jennings

Permalink | March 20, 2007 | 0 comment(s)
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