Five edicts to keep you on target
Latest posts | Feed | By Mark Brownlow
Kai MacMahon presents five email marketing rules that should guide the way you approach your efforts. They center around key concepts like respect, relevance, perspective, feedback and analysis.
It's always good to review posts like Kai's because it helps us step back from the day-to-day stuff and ask whether we're running to stand still or to actually get somewhere.
I particular like his invitation to put up copies of your last emails all in a row so you can see whether you actually have some kind of flow there. Nice.
More on strategy | Tags: email marketing, permission marketing, email strategy
It's always good to review posts like Kai's because it helps us step back from the day-to-day stuff and ask whether we're running to stand still or to actually get somewhere.
I particular like his invitation to put up copies of your last emails all in a row so you can see whether you actually have some kind of flow there. Nice.
More on strategy | Tags: email marketing, permission marketing, email strategy
Permalink | March 07, 2007 |
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