Getting people to hit that subscribe button
Latest posts | Feed | By Mark Brownlow
I thought about spreading the rumor that sexual prowess is proportionally related to the number of emails you sign-up for. Then I'd sit back and watch those subscriptions come in (mostly from men).
Perhaps not.
There are other alternatives to driving subscriptions. One of these is to offer a sign-up incentive. Researching that topic, I bumped into a timely post on the VerticalResponse blog.
Janine Popick lists a variety of possible incentives you might offer, including specific suggestions for tradeshows, competitions and welcome gifts. Perhaps some of the ideas would fit with your list needs?
If you do win new subscribers, there's always the question of how you can pluck a few little bits of useful information out of them. Demographics data, preferences etc. Denise Cox at the business of email has some words of wisdom on that topic.
More on building an email list | Tags: email marketing, list acquisition, growing your list, database marketing, sign-up incentives
Perhaps not.
There are other alternatives to driving subscriptions. One of these is to offer a sign-up incentive. Researching that topic, I bumped into a timely post on the VerticalResponse blog.
Janine Popick lists a variety of possible incentives you might offer, including specific suggestions for tradeshows, competitions and welcome gifts. Perhaps some of the ideas would fit with your list needs?
If you do win new subscribers, there's always the question of how you can pluck a few little bits of useful information out of them. Demographics data, preferences etc. Denise Cox at the business of email has some words of wisdom on that topic.
More on building an email list | Tags: email marketing, list acquisition, growing your list, database marketing, sign-up incentives
Permalink | March 01, 2007 |
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