Handy hints on selecting an email delivery partner
Latest posts | Feed | By Mark Brownlow
You can't beat advice based on hard-won experience, so if you're considering switching email vendors, read this article by David Baker first.
He draws on his own observations dealing with clients and vendors to offer advice on what to think about in more than just a technical sense. He addresses, for example, those aspects of a service change that involve the way you work, or the way you intend to evaluate (and move to) a new service.
He also has some suggestions on communities that can help you get past the service PR and learn from the real-world experiences of other marketers.
More on choosing an ESP | Tags: email marketing, email service providers, choosing an ESP, email marketing service
He draws on his own observations dealing with clients and vendors to offer advice on what to think about in more than just a technical sense. He addresses, for example, those aspects of a service change that involve the way you work, or the way you intend to evaluate (and move to) a new service.
He also has some suggestions on communities that can help you get past the service PR and learn from the real-world experiences of other marketers.
More on choosing an ESP | Tags: email marketing, email service providers, choosing an ESP, email marketing service
Permalink | March 19, 2007 |
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