Help determining your email frequency
Latest posts | Feed | By Mark Brownlow
The popular question "when should I send my emails?" is often followed by its sister query..."how often should I send my emails?"
Dave Dabbah addresses the second question in depth in this article. He explains the factors that determine an optimal mailing frequency and then offers up a couple of examples to illustrate situations where a change in frequency might be a good idea.
Like the first question above, there is no simple answer, even if a simple answer is what everyone wants to hear. As with many things, it depends on what you're trying to achieve, what you're sending and who you're sending to.
More on timing and frequency | Tags: email marketing, email frequency, email marketing strategy
Dave Dabbah addresses the second question in depth in this article. He explains the factors that determine an optimal mailing frequency and then offers up a couple of examples to illustrate situations where a change in frequency might be a good idea.
Like the first question above, there is no simple answer, even if a simple answer is what everyone wants to hear. As with many things, it depends on what you're trying to achieve, what you're sending and who you're sending to.
More on timing and frequency | Tags: email marketing, email frequency, email marketing strategy
Permalink | March 20, 2007 |
0 comment(s)
Get posts like this: as an RSS feed | biweekly email | via Twitter
Get posts like this: as an RSS feed | biweekly email | via Twitter
0 Comments:
Comments closed for this post
