How to develop an email marketing strategy
Latest posts | Feed | By Mark Brownlow
Sitting down and thinking through what it is you want to do with your emails often proves the hardest task of all. Which is why we commonly avoid doing it, prefering instead to press on with our usual tactics and short-term targets.
Over at ClickZ, Jeanne Jennings details the initial two steps -- identify qualitative goals and analyze the current situation -- in defining a strategy. It's the first of a series of articles on the subject.
Those interested in getting into all this more quickly can also download the strategy chapter from her recent book for free.
More on strategy | Tags: email marketing strategy
Over at ClickZ, Jeanne Jennings details the initial two steps -- identify qualitative goals and analyze the current situation -- in defining a strategy. It's the first of a series of articles on the subject.
Those interested in getting into all this more quickly can also download the strategy chapter from her recent book for free.
More on strategy | Tags: email marketing strategy
Permalink | March 12, 2007 |
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