How to send more email to your list without annoying them
Latest posts | Feed | By Mark Brownlow
I've ranted in the past about companies that practice "implied permission." That's where you send a new type of email to your list on the assumption that if they signed up for one thing, they'll happily accept anything else you care to send them. Wrong.
Lingo Alert: assumed permission
Er, no..actually I don't want your newsletter
So I was very pleased to read a lengthy article by Stefan Pollard at EmailLabs which explains how to expand your email marketing activities without breaking permission marketing principles. Expansion here means sending more often or sending another kind of email entirely.
It's a must read for all those who want to up the intensity on their email program.
More on permission | Tags: email marketing, permission marketing, email list acquisition
Lingo Alert: assumed permission
Er, no..actually I don't want your newsletter
So I was very pleased to read a lengthy article by Stefan Pollard at EmailLabs which explains how to expand your email marketing activities without breaking permission marketing principles. Expansion here means sending more often or sending another kind of email entirely.
It's a must read for all those who want to up the intensity on their email program.
More on permission | Tags: email marketing, permission marketing, email list acquisition
Permalink | March 13, 2007 |
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