New email marketing statistics resource

Latest posts | Feed | By Mark Brownlow on March 29, 2007

The Email Experience Council just teamed up with BrightWave Marketing to help grow the latter's new stats resource at EmailStatCenter.

Here you can find individual statistics, metrics and little snippets of info on a range of email marketing topics. Everything from Authentication to something email related beginning with Z (can't think of one right now.) Certainly another website for your list of favorites.

The eec is a vendor-based organisation that's developing a growing profile through its work seeking to bring order into the email marketing world. The new stats site sits well with their other useful resource at RetailEmail.Blogspot, which monitors retailer email campaigns.

For other sources of metrics, check out my newly-updated guide to using and finding benchmark email marketing metrics.

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