Perception is everything in the subject line
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Stefan Pollard's latest article is a timely find given the previous post about brand names in subject lines.
Stefan highlights a deliverability nightmare that can occur if your subject line sounds like one spammers might use.
You may be sending to your house list built on best permission practices. But if a casual glance at the subject line lets people think you're spam, they'll delete, ignore and report you. The latter can see your good name move unfairly onto a spam blacklist.
One of Stefan's recommendations on how to avoid this nasty fate is to ensure your subject line is adequately branded...
More on deliverability | Tags: email marketing, subject lines, email deliverability, spam
Stefan highlights a deliverability nightmare that can occur if your subject line sounds like one spammers might use.
You may be sending to your house list built on best permission practices. But if a casual glance at the subject line lets people think you're spam, they'll delete, ignore and report you. The latter can see your good name move unfairly onto a spam blacklist.
One of Stefan's recommendations on how to avoid this nasty fate is to ensure your subject line is adequately branded...
More on deliverability | Tags: email marketing, subject lines, email deliverability, spam
Permalink | March 14, 2007 |
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