Personalise images in your emails
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The technology's been around a while but it never really registered until I got this personalised easter egg in an e-newsletter from rabbit eMarketing. (It says, "Happy Easter Mr. Brownlow" in German and was illustrating the concept for potential clients of this email marketing agency.)I know rabbit used it in one campaign that garnered them a recent award based on the results it brought in.
The wow factor is certainly there, but it will fade as soon as personalized images start appearing everywhere. So it would certainly pay to be an early adopter if the "cost vs response lift" equation makes sense AND if you're pretty sure about the integrity and accuracy of the names in your database.
(Because "Merry Xmas asdfasfd" doesn't have quite the same ring to it.)
Ask your ESP, agency or Google about this kind of service. Or if anyone has some image personalisation services they can recommend, please let us know in the comments.
More on design | Tags: email marketing, image personalisation, email design, email creative
[This post brought to you by Campaigner Email Marketing]
Permalink | March 16, 2007 | 0 comment(s) - add yours!
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Permalink | March 16, 2007 | 0 comment(s) - add yours!
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